30th May 2021


Online & Offline


3 Years


80 Seats


BBA in Mass Media Management is a course designed for media enthusiast who wish to seek a career in Journalism, Television, Newspapers, Films & Radio, Public Relations, Advertising, etc. and are taught about the other potential streams of Media Management, blended with Business Administration exposure. The course provides an in-depth understanding of the Worldwide Media. The module is coupled with insights from industry professionals, practical learning and improving media literacy. The course structure is curated and geared towards creating professionals for the Indian Media and Entertainment industry.



To develop knowledge, skills and competence that prepares students for future careers in mass media or advanced study.

Students will be able to write for different media platforms, including news stories, press releases, and advertising copy, following accepted journalistic standards.

Students will be able to conceptualize, design, and produce projects for media platforms

To develop critical thinking, effective oral and written communication skills and the ability to deliver professionalism

An improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in their field



  • 25 Years of Legacy of Quality Education
  • Exposure to meet and get trained by Profound and Trained faculty from the Industry
  • Updated Syllabus and Curriculum as per markets requirements.
  • Focus on holistic development of students through practical learning and providing on field experience
  • Better employability and competence for jobs and further studies.
  • Up to date equipment, study material and industry interface.


Students are taught about the other potential streams of Media blended with Business Administration exposure. .

They get opportunities like conducting Shoots, Theatre Plays, Short films, Practical training of on field Reporting and Journalism, conducting various PR Activities, hands on training in Advertising field by being a Part of various college Branding teams.

The course structure is exclusively curated and geared towards creating professionals for the Indian Media and Entertainment industry, Experienced, and qualified faculties.

Housed exclusively in a 30,000 sq. ft. building in a picturesque campus Well-equipped and highly configured infrastructure andfacilities.

One-to-one mentoring for Career Guidance and Support Real world projects and case studies Thorough Training for Placement Preparation.


Indira Institute of Management, Pune (IIMP) a flagship institute of IGI is one of the pioneering management institutes in Pune

Our value-based education has resulted in IIMP being consistently ranked amongst the top 50 B-schools in India

Indira Institute of Management, Pune (IIMP) has established a reputation for providing industry and employability focused quality education in management and IT

A degree in mass communication opens up opportunities in Journalism, Public relations and Advertising, Event Management, Media Planning, Digital Marketing and Broadcasting as a career. With an increase in the number of production houses, publication houses, news channels, radio stations, advertising agencies, PR agencies, OTT platforms, social media platforms, independent film makers and freelancing opportunities , this field seems to be transcending into an unmatched growth and opens up the door towards the most dynamic career. As an expert knowledge partner to IIMP for BBA(MMM) you are assured of the best academic and practical knowledge from us

Applicants indicate their preferences for the specialization at the time of application in the application form BBA(MMM). In the first year, however, the student study the common course work for BBA and as an excellence partner, ISC provides additional training inputs exclusive to Mass Media Students only. During the first-year, student will be helped to understand weather they are inclined towards Journalism, Advertising &Public Relations or Radio, Television and Films, the expert committee will further evaluate the student’s performance and decide on the selection. The selection decision is based on the student’s study success during the first year and on the student’s motivation and suitability for studies in the specialization area. Interview/viva may also be conducted to determine student’s suitability for the chosen field. For the next two years then the students work on their specialization, where they are given ample opportunities to polish their skills and gain enough knowledge of the field so that they have an edge over others in the industry when they graduate as Mass Media professionals. BBA(MMM) students are given internship and placement opportunities right from the second year ,though final placements take place in the third year.


Career Opportunities

Radio Or Tv Announcer, Public Relation Specialist Corporate Communication Officer, Creative Manager Advertising..


A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration – shall have passed 12th Std. Examination.....


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